Why Numbers From One Report Don't Match to The Other

Few companies have build their IT systems for the sole purpose of administering their customer programs.  As a result, marketing is usually forced to work with incompatible data sets, low match rates,  missing values and  inability of tracking one customer through prospecting, activation, web, survey, transactional and customer service behaviour. 

This is where data integration techniques can really help companies get the information they need and automate delivery mechanisms so that integrated data is delivered to marketing managers for relationship marketing use.

Our engagement with you on such an initiative can vary from a "Third Party Assessment" to a complete Data Inegration Project Delivery.  Your company's IT support, expertise and vendor availability will be the deciding factors in determining the approach that will be right for your company.