Data Quality Improvements Make Good Business Sense

Stemming from the reasons embeded deep within your systems, many companies face the issue of duplicates within their data resulting from lack of input masks and data business rules, disparate sources of data collection, system inability to recognize previous customers, data variations developed due to channel specifics, organizational silos and many others. 

While duplicate and invalid data can lead to significant budgetary implications and create inconsistency in customer experience, they don’t get nearly the attention that they should in the Direct Marketing campaign processes.  Just imagine the savings you will enjoy if you reach your target audience, while mailing 80% of your original records and getting a boost to your response rate at the same time!

Customer experience improvement is evident and savings delivered through cleansing and deduplication projects are real and substantial.  Talk to us about how we can help.