Testing: Don’t miss this strategic imperative in your marketing plans!

We don’t usually see a testing section in any analytics discussions, but we believe that it is a critical component that needs to be addressed.

Testing is what keeps all your efforts in check, helps you verify where you are aligned to your customer needs and wants and where you are not.  Measurement of a market reaction to your efforots is what no amount of research can ever replace!

This component is so essential that it is worth fighting for budget for!  It is the secret sauce that informs your decision that no competitor can copy.

We will help you develop a plan that best suits the phase of marketing you are in, take into account past learning, future development and segmentation.  We will design your control group strategy so all results and measurements are meaningful and provide you with statistically significant results you can share across the enterprise.