Helping You Get More Out of Your Budget

Optimization can refer to many things from improvements to budget allocation to a customer experience redesign and channel mix and media mix modelling. Behind it stand various statistical and operational research methods that include a consideration of constraints and resources and essentially refer to delivering the output with less resources, faster, with an improvement to quality or a combination of the three. 

Projects we have delivered that fit into this category would be

     (1) Postal Walk Optimization (Flyer Program)
     (2) Communication Frequency (Channel Optimization for a Relationship  
           Marketing Program)
     (3) Response Optimization (Predictive model that picks most likely to respond so
           we can mail less and get more). 

Optimization is central to all our activities, you can be certain that once we see your data and needs, we will point out to optimization opportunities as we go along!